2012年5月31日星期四

Outdoor Trade Show Booth Basics

Outdoor Trade Show Booth Basics

Designing trade show stands for use outdoors requires most companies to rework their concept of what a trade show booth can be. Outdoors, these units become powerful tools for sales with an almost limitless capacity to be seen. Indoors, it is much harder to get people to see you, and there is much less space. Understanding the differences that come when you move outdoors is the key to successfully presenting at a venue outside.

When You Present Outdoors, Everything's A Party - Including Your Trade Show Stands

Don't take yourself too seriously if you're going to present outdoors. The vast majority of outside events take place in parks or on boardwalks,scarpe hogan, both venues where you can expect people to show up to your trade show displays in shorts and T-shirts. They are far less formal than even the most relaxed indoor convention event.

As such, if your trade show booth is too formal, you'll seem out of place. You need to appeal to the casual and fun atmosphere in the way you design your booth,Christian Louboutin, and also in the way that you promote your products. One of the best ways to subtly promote your business at an event like this is to sponsor some kind of cold drink dispenser or shaved ice stand. Remember, the summers are hot,christian louboutin france, and people will greatly appreciate whoever provides them with a way to cool down. Both of these options are low cost and will give people an opportunity to realize that you've helped them enjoy their time. They're quite likely to look at any information you give them,billige MBT Schuhe, and might even stop by your unit afterward.


Think About The Comfort Of Your Trade Show Booth Staff And Your Guests

One of the few factors that don change when you move trade show displays outside is the necessity of staff. You'll still want to have about the same number of people manning your trade show stands as you would have indoors. The major difference is that instead of being dressed in suits and ready to impress,christian louboutin soldes, you'll want them wearing casual clothing that will allow them to blend in. Khaki shorts and company T-shirts are always a solid choice.

They'll be dressed down,mbt schuhe günstig, but that isn't the only step you should take to ensure their comfort. You will need to design some aspects of your stand to promote proper air circulation,chaussures christian louboutin, or else it can become miserably hot - not a good thing for your staff or for your visitors. To help promote coolness,chaussures christian louboutin, make sure that you don't enclose the top of your stand. If you do, you'll need to install fans on the ceiling to blow down into the space and cool it. Fans are a good idea even if you do expect good airflow. You can't go wrong when you make your space more comfortable. Visitors aren't likely to spend much time in uncomfortable trade show stands!


Putting Together A Great Outdoor Space

Every outdoor event is slightly different, and knowing the particulars can be the difference between a successful display and one with a lot of room for improvement. Ask for details from the people organizing the shows. Visit similar shows or other events that are put on in nearby cities by the same organizers. Know what to expect at each. When you do your research and you remember these simple tips, you're well on your way to creating an outstanding outdoor display.
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